Jewelry business is one of the businesses that can pay you a lot if you are doing things rights. We all know that we will see thousands of handmade jewelry businesses online and in-stores as well. Everyone is trying to attract the costumers toward them to increase their revenue. But only a few succeed in this when they pay attention to the different aspects of the business.

You can win customers with your best or unique designs. You have to work hard and keep a few different things in mind that should set you apart from others in the business. To help you out, we are going to share the ten best tips that will help you to boost your hand made business of jewelry online and in-store as well. Let’s have a look below:

1-Understand Your Customers

Customers are the backbone of every business. Without them, you are not able to boost your sales and can’t improve your brand reputation. It is very important for businesses to understand their customers. They should be aware of their pain points and come up with the best service or products that can solve their issues. If you are not able to identify the needs of your audience, this is not going to benefit your business in the long run. You can take the help of tools like Google Analytics and much more to understand the behavior of your audience. In this way, you will be able to make changes in your marketing strategy and can change the way to grab the attention of your customers.

2-Be Consistent

Consistency is the key to win in the business. Your customers expect you to provide the best to them consistently. If you are going to break the chain of quality, then you will have to say goodbye to a good amount of your customers. Customers always look at your product, design, tone of your content, and much more. It is very important for the business to be consistent in your work so that customers can be aware of the fact that you are going to offer. Furthermore, you should also pay attention to your business website, logo, and content on social media platforms. It should be related to your brand value and the image you have set in the market.

3-Improve Your Website

We are living in a digital world. The website is an online identity for all businesses today. It has become very essential for businesses to provide a mobile-friendly and user-friendly website to their customers. The website should show all your products like wedding rings, necklace design, wedding ring sets, and much more with all the details about them in the right way. In case, the business fails to do this, then you will not be able to attract the right audience. It is essential to pay attention to the navigation, UI/UX, content, and other important elements of the website to do better for your business. Do forget to make your website as per SEO standards so that you can rank it higher online to attract more customers.

4-Think About Your Newsletter

The marketing of your business is very much important. Your business can’t survive if you are not doing marketing in the right direction. Email Marketing is one of the best ways to market your business toward the right audience. Whenever a business is launching a new service or a new product, the customers should be told about it via email. It is important for businesses to create their own newsletter and send emails to their audience on a frequent basis.

5-Blogging is Helpful

When we are discussing blogging, there is no way that we can forget about blogging. It is very much important for you to create a blog post to have a discussion with your audience. With the help of your blog post, you can provide answers to their questions. You can guide them in the right way about your product or services. As you will be running a jewelry business, so you can tell those tips and tricks regarding buying jewelry, protecting it, and much more.

6-Giveaway- Don’t Miss It!

We see many giveaways on social media platforms. This is all done to grab the attention of the audience. When your customer is going to get a free gift by interacting with you through a quiz or anything else, he or she will be loyal to your brand. This will increase your engagement with the audience. Businesses should run free giveaway regarding their gold jewelry or artificial jewelry on their social media pages to increase their audience and sales.

7-Stay Active on Social Media Platforms

It is very much important for the business to take the help of social media platforms in boosting their sales. If you have created social media accounts, then you have to stay active on them and provide answers to the queries of your customers without any delay.

8-Showcase Your Jewelry

You will be showcasing your jewelry on your website. But one of the best ways to show off your jewelry is that you should wear it by yourself and go to different functions and events. In this way, people will look at the design and will ask you about the brand.

9-Good Photography is Important

Good photographs of your products are very much important to grab the attention of your audience. If your product is not looking good in the photograph, then you are not able to attract the audience toward your business. This is essential even if you are doing the wholesale jewelry business online.

10-Collaborate with Influencers

Other advertising your business, you also need to collaborate with the influencer in your niche. Reach out to them, share your product with them, and ask them to give you a shout out on their social media pages. In this way, you can reach out to a large number of people.

These were ten tips that will help you to boost your business in the best way possible. Try out all these things tips to increase your reach and boost your sales. To get Pakistani jewelry for your upcoming function, get in touch with a reputed jewelry brand to get quality products.

We are highlighting 3 amazing things for you to buy best online jewelry. Online shopping becomes a part of our routine. People are busy in their life so instead of visiting the shop, they prefer to shop online. People buy groceries, clothes, jewelry, and many other things. One of the best things about shopping online is that you can also save money online. It is important to note that online jewelry vendors have lower overhead costs as compared to retailers. This will enable them to sell fine jewelry at a low price.

Moving on, online stores also purchase products in surplus overstock and after that, they sell it at a fraction of the regular cost. This means that you can frequently buy jewelry online at 50% less than as compared to the price you are going to spend at a department store.

But online shopping has also some cons. When you are doing shopping online, you need to be very careful. It is necessary for the customers to protect their financial information and purchase online.

In the following blog, we are going to talk about the three methods that you can use to buy best online jewelry:

Method 1: Know What You Want to Buy Online

Use Right Search Tools: For buying online, you should use search tools for finding the specific style or type of jewelry you like to wear. Majority of the online vendors will allow you to search using a type of jewelry starting from bracelets and earrings, or by a specific metal or stone. It’s up to you, you might use both options to find what you want according to your own desire.

Conduct research for your jewelry: Before buying, you should learn what quality grades are available for different types of jewelry that you would like to buy before you just start browsing. It is better to do some homework on different quality grades of gold and the quality factors that you need to look in a diamond along with any quality indicators for finding fine jewelry and gemstones.

Know about the specifics: Before you buy, it will be best for you to know about all the necessary sizes before you are going to do shopping. This thing will help you to identify whether the desired product is available in a particular size that will be a perfect fit for you or not!

Method 2: Doing Research on Jewelry Website

If you have finalized a website to buy jewelry, then you should also know about the important information regarding the website as listed below:

Know about exchange and return policy: Moving on to the second method. It is important for the buyer to know about the website’s return and exchange policy from where they are going to buy. It is important to note that some sites will only accept returns within a limited time after you have purchased the product. So, it is very much essential for you to find out the time in which you will have to return or exchange the item when needed.

Check out customer service: You also need to ensure that the online jewelry store has dedicated customer service representatives available for providing answers to the questions of customers or assist them with their orders.

Know about the warranty of the product: Warranty option is a sign for a reputable jewelry vendor. This will be beneficial for you when you need to get your jewelry repaired or service an item.

Readout customer reviews: If a jewelry site has a lot of positive customer feedback and customers are returning to buy the product, then you can rely on that website.

Learn about discounts: People are looking for discounts. It is a common thing that some jewelry sellers are offering discounts to grab the attention of people. But you should be aware of one thing that the quality should not be compromised. The discounts will be good when purchasing gifts or complete sets.

Collect information about service options: It is interesting to note that some of the online jewelry websites are offering services like polishing stones, clasp tightening, ring cleaning, and much more without any extra charge.

Method 3: Make A Purchase in A Secure Way

Lastly, you should buy jewelry online from vendors that have secure sites. Note that the secure transaction sites will protect your credit card and banking information.

Select secure shipping options: The best jewelry sellers will provide you with secure shipping that needs a signature on delivery. This will be protecting your purchase and will ensure that this gets delivered to you in a safe way.

Do check your bank statement: Once you have made the purchase, it is good to check your bank statement to ensure that the right amount is deducted from your account.

Hopefully, now you are aware of all the things that you should know when buying jewelry online either rings, necklaces, bracelets, bangles, earrings, or any other accessories.

Selling online artificial jewelry is fascinating! According to an estimate of 2019, 29 million people purchased jewelry online. The number clearly explains that this is a huge business.

If you want to start a business of selling jewelry online? Below are the things you need to know in 2020:

Why Do You Need To Sell Jewelry Online?

Jewelry is a billion-dollar online marketplace. It is one of the best consumer products and it is liked by both men and women irrespective of age and culture. This is one of the best businesses where you will never run out of buyers.

The sellers are offering necklaces, bracelets, belly rings, anklets, and rings. These are just a few to name and each of these products is made from different medium gemstone, shells, beads, diamonds, and much more.

The jewelry business is diverse and if you start digging deep, then you will find out various options to try according to your own choice. There is a possibility that your head will start spinning to see a great variety of choices available.

How To Get Maximum Profit on Artificial Jewelry Sale?

Fashion is a fluid industry. It is important for businesses to keep their product updated for engaging their customers. You need to be stay updated according to the latest trends. There is no doubt that fashion is an ever-evolving niche.

Customers are always looking for new pieces that they want to add to their wardrobe. To ensure that these new hot items stay in stock, you should be aware of trends.

If you want to stay updated about the trends, then you can use words like “jewelry trends” on Google’s Alerts to stay updated. In this way, Google will be sending you the alerts when a new article will be uploaded relevant to your keyword.

Tips For Setting Up Jewelry Stores

If you are planning to set up your online jewelry store, then you need to follow the below tips:

  • You should try out the jewelry that you want to wear. This is a good rule of thumb. In this way, you will find out whether it looks good or not. If you are not feeling comfortable wearing it, then the same goes for your customers. Furthermore, you can also take pictures of jewelry by wearing it.
  • You have to pick up a niche. Remember that without a niche, your online store will not work. Instead, this thing will help you to keep order within your store. Similar to clothing, people will shop specific staple pieces of jewelry.
  • You should come up with some deals that your customers should not miss. The deals will include earrings, necklaces set, and other things. Remember that you need to include a price for the set and for the individual pair. For instance, if you are selling a set for $29, then you should write something good like buy one for $17. This separately will sound good for the customers.
  • It will be best for you to have a look at well-developed drop shipping websites to get an idea about the deals.

How To Set Price For Your Online Artificial Jewelry?

One of the tough decisions in your jewelry business will be setting up the price. When starting out, a good rule of thumb is to start with four times your packaging and material cost.

The majority of the consignments and wholesale opportunities will take 40 to 60 percent of the retail cost. If you will be starting at a base price 4 times your material cost, then this will keep you working for free.

Going to charge your customers for shipping? If yes, then you have to add the cost of shipping before they checkout from their shopping cart.

Some other questions that you need to consider are as follow:

  • What is the policy for refunds?
  • Will you be accepting the returns?
  • What if the jewelry break before shipping?

It is always better to have a back-up plan to ensure smooth working.

Best Place for Selling Jewelry Online

In search of the best place for selling your online artificial jewelry? Below are the places you need to consider:

Etsy: Etsy is one of the best platforms for art and craft retail world. This is one of the established eCommerce platforms for handcrafted goods. This platform has 54 million registered users with 20 million active buyers with 1.4 million sellers. Note that the $0.20 listing fee for each item. Don’t forget a 5% transaction fee.

eBay: This is another best and the largest retail website in the United States. This platform has its own guidelines for how to sell on the platform. Read it before selling.

Ruby Lane: This online platform is only dedicated to vintage collection, art, antiques, and jewelry. But note that this platform is smaller than the eBay and Etsy. There are a total of 1.1 million unique visitors per month.

Amazon Handmade: In 2015, Amazon launched Amazon Handmade that provides artisan a dedicated platform to sell. This platform charges 15% of the referral fee on each item sold.

Bonanza: This platform is one of the best alternatives for the Amazon and eBay. For a quick search, you will get 85000 items listed under the handcrafted jewelry. This platform will take a 3.5% commission on the final value of each set.

Finding Jewelry Suppliers

Now, the next question in your mind will be where to find the best jewelry supplier? Here is your answer:

  • You can simply start with the Google search to find out the supplier in your area.
  • You can check out the online marketplace. Most of the manufacturers are china based. You should visit websites like Alibaba and AliExpress to find the suppliers.
  • Look out for the trade shows happening in your area. Visit the show to have a face to face conversation with suppliers.

Jewellery designs; is a Pakistani jewelry store that is offering the best quality products to its audience. Hopefully, now you are aware of all the things to get the best jewelry designs according to your need and how you can set up your jewelry business online.

The perfect brand name selection of an online jewellery store is very important because it can communicate and attract more customers. People are identifying different businesses and brands thorough memories, discussions, and comparison. Actually, the brand name is a first impression of your business and you can get more attention and deal with your competition through it.

Choosing a Jewellery Business Name

It is very tough for many owners to choose a unique and valuable brand name for their gold, diamond or artificial jewellery store. In order to start a new jewellery business you have to plan it well. Today after developing online jewellery websites and controlling social business profiles through digital campaigns you can increase brand awareness and sale conversions but the name selection is the first crucial part.

Many businesses start without proper planning and take naming stage easy which can lead to the loss. Your business should capture customers all the time so we are sharing some useful instructions which will guide to choose a proper jewellery business name with ease.

Firstly, I’m sharing an infographic to represent the characteristics of a great business name for your online jewellery business.

 

characteristics of a great business name for your online jewellery business

 

Secondly, I’d like to explain the importance of good jewellery brand name with the help of these 17 valuable points. Please read these points to know how to choose a great brand name for your online jewellery business:

1- Purpose & Types: The name should reflect the purpose and types of jewellery products. So that your customers can instantly know about your business.

2- Specific Product Name: You can select a specific product name in your brand name selections which can gives you targeted traffic very preciously.

3- Product Category: Select the jewellery name by using your main business categories such as woman jewellery or men jewellery or artificial jewellery.

4- Generic Brand Name: It Can increase the area of your jewellery products selection such as jewellery designs can cover earring designs, ring designs, bangles & bracelets designs, necklace designs and bridal jewellery designs, etc. Initially you can start your Pakistani jewllery store by targeting a single product and later on you can add multiple categories in the online jewellery shop such as hair accessory, nails accessory, watches, Pakistani bridal accessories and more stuff.

5- Brand Awareness & Identification: You should choose a unique name which has not used anyone else. It can help you to create your own identification throughout the world by using digital media. Your unique selection can increase the business opportunities in way to create new accounts on social channels like Facebook, Instagram, Pinterest and Twitter etc.

6- Brainstorm: Let me tell you another trick to get the brand name for your online jewellery store. Organize meetings with your colleagues, friends and even family members and tell them to come with relevant jewellery name ideas. Brainstorming with different peoples can generate new ideas and you will know the pros and cons of your choices too.

7- Logo & Favicon: These are also very important in the digital businesses. Logo development is the next stage after selecting your jewellery brand name. Your brand name should not contain more than three words. Single or two words brand name looks more beautiful than a lengthy sentence.

8- Font Size & Family: You should apply different font sizes and styles to check the actual look and width of your brand name representation. A beautiful design and color can increase the chances of user attraction.

9- Market & Competitor Analysis: These are also recommended while planning to start your new jewellery store and naming your artificial jewellery business. You will definitely get an idea to give a unique name to your online business.

10- A Simple Name: A name which is easy to pronounce and remember can give you more benefits than a complex name. A simple and memorable name is very valuable for your jewellery company.

11- Consider Your Brand Message: Professional businesses convey brand messages to promote their brands. So you should use a slogan or statement. Like Mobilink uses “Dunya ko Bataa do”. These messages can develop long term business relations with the dream of your audience.

12- Play with words: You can add and subtract different words to get a desirable jewellery brand name. After selection of your main word such as “jewellery”, you can start playing with other names of your products. We are sharing some of name ideas below here:

Genric Names:

  • Jewllery Design
  • Artificial Jewellery
  • Jewellery Store
  • Woman Jewellery
  • Men Jewellery

Specific Names:

  • Earring Designs
  • Ring Designs
  • Necklace Designs
  • Bridal Jewellery
  • Wedding Jewellery

13- Brand Personality Consideration: People buy jewellery according to their passion and needs. A college or university girl wears light weight jewellery as compare to the occasional or bridal jewellery set. You can add human characteristics and adjectives in your brand name such as unique, beautiful, caring, etc to interact with your specific traffic.

14- Business Name Generators: I hope that you have fully understood the importance of brand name. So if you are not such expert and you are at very initial stage of your business so you can use the business name generators. You can insert a single word in the search bar of that generator and then select from the given options. But I suggest you to follow all above steps too.

15- Domain Name: You will have multiple options after collecting generated options and family & friends suggestions and market research. It is the time to narrow down that list to choose the precious final name. After the brand name selection the next step is to buy your domain as the name of your brand such as JewelleryDesigns.com buy .com domain as the first and.net as the second priority. These domains are good to target for both the local and global markets and audience. You can visit GoDaddy to buy the domain. You will see multiple available options. Some of them will only available on auction and you can buy them after paying their heavy prices but those can be very beneficial for your business because those domains already have a huge search volume.

16- Trademark Registration: To get the registered trademark for Jewellery Company is very important. No one can misuse the established brand and its reputation after registration. So I suggest you to get the registration to avoid any losses and damages.

17- Get Feedback: You have involved your relatives, friends and family members. You have done market research and competitor analysis. You have used business name software. Now you should also communicate directly with your clients to interpret their desires. You should open a public poll and invite your valued clients to vote for the best option out of four to five names this is how you can know the people’s interest about the jewellery and latest trends.

Conclusion

A good selection of business name for your artificial jewellery store is very important because it matters a lot to you and your consumers. Your simple business name can get positive signals from your clients. It also builds your brand identity and reputation. And you should also create your business logo, domain and registered trademark. So this is how you can get a perfect and classy jewellery business name to start your own online jewelley store. My name is Ali Idrees and I’m a freelancer and digital marketing executive in a US based organization. I am also an entrepreneur and working to build a stunning Pakistani jewellery ecommerce store. Thank you for reading this article. I hope these ideas will help you to construct your brand. Good Luck!