Selling online artificial jewelry is fascinating! According to an estimate of 2019, 29 million people purchased jewelry online. The number clearly explains that this is a huge business.

If you want to start a business of selling jewelry online? Below are the things you need to know in 2020:

Why Do You Need To Sell Jewelry Online?

Jewelry is a billion-dollar online marketplace. It is one of the best consumer products and it is liked by both men and women irrespective of age and culture. This is one of the best businesses where you will never run out of buyers.

The sellers are offering necklaces, bracelets, belly rings, anklets, and rings. These are just a few to name and each of these products is made from different medium gemstone, shells, beads, diamonds, and much more.

The jewelry business is diverse and if you start digging deep, then you will find out various options to try according to your own choice. There is a possibility that your head will start spinning to see a great variety of choices available.

How To Get Maximum Profit on Artificial Jewelry Sale?

Fashion is a fluid industry. It is important for businesses to keep their product updated for engaging their customers. You need to be stay updated according to the latest trends. There is no doubt that fashion is an ever-evolving niche.

Customers are always looking for new pieces that they want to add to their wardrobe. To ensure that these new hot items stay in stock, you should be aware of trends.

If you want to stay updated about the trends, then you can use words like “jewelry trends” on Google’s Alerts to stay updated. In this way, Google will be sending you the alerts when a new article will be uploaded relevant to your keyword.

Tips For Setting Up Jewelry Stores

If you are planning to set up your online jewelry store, then you need to follow the below tips:

  • You should try out the jewelry that you want to wear. This is a good rule of thumb. In this way, you will find out whether it looks good or not. If you are not feeling comfortable wearing it, then the same goes for your customers. Furthermore, you can also take pictures of jewelry by wearing it.
  • You have to pick up a niche. Remember that without a niche, your online store will not work. Instead, this thing will help you to keep order within your store. Similar to clothing, people will shop specific staple pieces of jewelry.
  • You should come up with some deals that your customers should not miss. The deals will include earrings, necklaces set, and other things. Remember that you need to include a price for the set and for the individual pair. For instance, if you are selling a set for $29, then you should write something good like buy one for $17. This separately will sound good for the customers.
  • It will be best for you to have a look at well-developed drop shipping websites to get an idea about the deals.

How To Set Price For Your Online Artificial Jewelry?

One of the tough decisions in your jewelry business will be setting up the price. When starting out, a good rule of thumb is to start with four times your packaging and material cost.

The majority of the consignments and wholesale opportunities will take 40 to 60 percent of the retail cost. If you will be starting at a base price 4 times your material cost, then this will keep you working for free.

Going to charge your customers for shipping? If yes, then you have to add the cost of shipping before they checkout from their shopping cart.

Some other questions that you need to consider are as follow:

  • What is the policy for refunds?
  • Will you be accepting the returns?
  • What if the jewelry break before shipping?

It is always better to have a back-up plan to ensure smooth working.

Best Place for Selling Jewelry Online

In search of the best place for selling your online artificial jewelry? Below are the places you need to consider:

Etsy: Etsy is one of the best platforms for art and craft retail world. This is one of the established eCommerce platforms for handcrafted goods. This platform has 54 million registered users with 20 million active buyers with 1.4 million sellers. Note that the $0.20 listing fee for each item. Don’t forget a 5% transaction fee.

eBay: This is another best and the largest retail website in the United States. This platform has its own guidelines for how to sell on the platform. Read it before selling.

Ruby Lane: This online platform is only dedicated to vintage collection, art, antiques, and jewelry. But note that this platform is smaller than the eBay and Etsy. There are a total of 1.1 million unique visitors per month.

Amazon Handmade: In 2015, Amazon launched Amazon Handmade that provides artisan a dedicated platform to sell. This platform charges 15% of the referral fee on each item sold.

Bonanza: This platform is one of the best alternatives for the Amazon and eBay. For a quick search, you will get 85000 items listed under the handcrafted jewelry. This platform will take a 3.5% commission on the final value of each set.

Finding Jewelry Suppliers

Now, the next question in your mind will be where to find the best jewelry supplier? Here is your answer:

  • You can simply start with the Google search to find out the supplier in your area.
  • You can check out the online marketplace. Most of the manufacturers are china based. You should visit websites like Alibaba and AliExpress to find the suppliers.
  • Look out for the trade shows happening in your area. Visit the show to have a face to face conversation with suppliers.

Jewellery designs; is a Pakistani jewelry store that is offering the best quality products to its audience. Hopefully, now you are aware of all the things to get the best jewelry designs according to your need and how you can set up your jewelry business online.

COVID-19, a pandemic indeed! This problem is not going to end soon as it has spread across the globe. This is one of the defining events in 2020 and its impact will last for long.

The situation is continuously changing day by day. People are locked down in their houses for practicing social distancing. All the public gathering places like restaurants, bars, movie theaters, and gyms in major cities are shut down. All the educational institutions are closed and people working in the office have to work from home.

More importantly, people are now going to embrace the new reality and they have to live with it and have to stay connected online with one another. Another important thing that has seen a drastic shift in people’s behavior is online shopping. The change has been done overnight. Instead of just buying the thing, people are now more focused on how to buy it, when to buy it, and what to buy.

With every passing day, more cities are going lockdown situation and this will force nonessential businesses to be closed for avoiding the public gathering. People will limit their shopping but there have to go out to buy the essentials. Keeping this situation in mind, brands are becoming more conscious and they want to be flexible enough to meet the changes.

Ordering Online Safe During COVID-19?

This is an important question in the mind of the majority of the people. COVID-19 has raised concerns in their mind and they are worried about their safety when receiving the online orders. According to experts, the virus can live on surfaces from three hours to three days depending on the type of material.

This situation has been addressed by the WHO. They said that it is safe to receive packages from locations that have reported COVID-19 cases. It is mentioned on their website that, “The likelihood of an infected person contaminating the commercial goods is low and the risk involved in catching the virus will cause COVID-19 from a package that has moved, traveled, and exposed to various conditions and temperature is also low.”

Product Categories Shifting In COVID-19

Note that people are making buying choices depending on new and ever-changing global and local circumstances. It is interesting to note that the product categories that are being purchased are changing.

According to the market research company Nielsen. Below are the six key consumer behavior thresholds tied to the COVID-19 pandemic and their impacts on markets.

Below are the things:

  • Proactive health-minded buying (purchase of preventative health and wellness products).
  • Reactive health management (purchase protective gear like masks and hand sanitizers).
  • Pantry preparation (stockpiling groceries and household essentials).
  • Restricted living (making a few shopping trips, limited online fulfillment).
  • Quarantine preparation (shortages in stores, making few store visits).
  • New normal routine (returning to daily routines, permanently changed supply chain).

As we are moving through these stages, below are some of the product categories that are mostly affected.

1-Shelf-Stable Goods

The next category is the consumer-packaged goods that are the shelf-stable items. These products are needed by the people who are planning for long-term quarantine. According to Nielsen, products like milk and milk substitutes (particularly oat milk) have risen up to 300% in dollar growth. Some other items that are seeing the increase in use are the dried beans and fruit snacks with a long shelf life.

2-Health and Safety Products

If you have faced empty shelves or see the increased prices online, then you should know that the health and safety products are being purchased fast than they are being produced and restocked. As per the data from Nielsen, items like hygienic and medical mask sales have increased by up to 300%. Online shopping behavior for such products have increased.

3-Food and Beverage

Moving on, for long-term quarantine type items, groceries in general, sales are up. But there are some behavioral changes around the way people are going to do the shopping for groceries.

For instance, to avoid crowds at supermarkets, many people are choosing BOPIS (buy-online-pick-up-in-store) or delivery options. Apps like Instacart and Shipt are enabling people to hire personal shoppers to deliver their grocery orders. This has been increased by 124% (for Shipt) and 218% (for Instacart). People are buying these items from online stores more than before.

4-Digital Streaming

As people are staying at home, so the digital streaming services are getting the benefits. Streaming services like Amazon, Hulu, Netflix, and Disney+ have seen an increase in their subscribers in the first quarter of 2020. On the other hand, non-traditional streaming services like movie studios are releasing on-demand and media streaming earlier before the projected release.

5-Luxury Goods

The products and services are increasing their sales but there are some industries that are not performing well. Some of the obvious industries are entertainment, restaurants, and travel, that have faced significant losses

According to Vogue Business, there is a loss of $10 billion to this industry in 2020. The buying power of people has been reduced.

6-Fashion and Apparel

Big fashion brands have closed their brick and mortar store due to COVID-19 and this industry is also seeing a huge decline in the sales. This is also one of the luxury goods that people use to but for their different events. Now, everyone is locked so there is no need for people to buy such things. In fashion apparel, jewelry, clothes, cosmetics, and other items are included.

7- Jewellery Market & Online Shopping Behavior

Just like many other online businesses, the online jewelry business is also affected by the COVID-19 situation. As we have discussed that consumer’s buying power is getting reduced due to the final conditions, so buying jewelry will be also decreased.

Jewelry is a luxury item that people buy to look good and this industry has a huge number of buyers because it is the desire of every person to look good. Everyone tries to update their wardrobe according to the latest trends, so they are also following jewelry trends to stay in fashion. But now as the situation is different, people are more focused on buying everyday essentials like food, medicines, and sanitation products. This is important to survive in lockdown and to keep themselves safe.

Hopefully, now you can clearly see the impact of COVID-19 on the business all over the globe. Industry-related to everyday life products and health is increasing. Industries like fashion, luxury is seeing a decrease in their sales because the buying power of people is reduced.